The time is now … for a bit of activism satire

You’ve seen it before. A video with piano music playing softly as a group of celebrities make a call, sometimes a plea, for action. It is a standard tactic for raising awareness.

But this is a first. Clickhole pieced together all of these videos into a super-meta PSA that shows just how much urgency is really needed for tomorrow.

The message is clear, but the end of the PSA clears up any possible confusion:

The time is nowHT Linda Raftree



About Author

Tom Murphy

Tom Murphy is a New Hampshire-based reporter for Humanosphere. Before joining Humanosphere, Tom founded and edited the aid blog A View From the Cave. His work has appeared in Foreign Policy, the Huffington Post, the Guardian, GlobalPost and Christian Science Monitor. He tweets at @viewfromthecave. Contact him at tmurphy[at]