Social media ramps up, and turns off, for AIDS awareness

For World AIDS Day, many organizations are using “social media” like Twitter and Facebook to get their messages out.

UNAIDS has its hashtag on Twitter #PreventionRevolution. There are lots of folks and organizations chiming in at #AIDS as well.

The organization (RED) is combining the power of Facebook, Twitter, YouTube, Flickr, Foursquare and a few other things I’ve never heard of to create a map that they claim “tracks AIDS awareness” globally. Seattle has two stickpins signifying our region’s level of awareness. Not sure what that means, actually.

And of course, there are the celebrities like Lady Gaga, Ryan Seacrest and Kim Kardashian who have gone virtually dead for the day. That is, they have sacrificed a day of social media life to raise awareness and a million dollars in an aim to fight the pandemic. I can’t tell if I think this is just absurd, really insensitive or maybe actually a good thing. I mean, if it can keep Kim Kardashian quiet …


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Tom Paulson

Tom Paulson is founder and lead journalist at Humanosphere. Prior to operating this online news site, he reported on science,  medicine, health policy, aid and development for the Seattle Post-Intelligencer. Contact him at tom[at] or follow him on Twitter @tompaulson.