The Norwegians are back and hitting out against stereotypes about Africa. This time, the focus is on volunteers going to “save Africa.” In the video, we meet Lilly, a contestant on Who Wants to Volunteer? where she answers the final question for a chance to save Africa.
The satire pokes fun at how dignity is stripped by the way that people talk about the continent, starting with discussing Africa as if it is a country. The Rusty Radiator team explains the motivation behind the video and the campaign:
Hunger and poverty is ugly, and it calls for action. However, we need to create engagement built on knowledge, not stereotypes. We need to change the way fundraising campaigns are communicating issues of poverty and development. This is why we are awarding creative fundraising campaigns with the Golden Radiator Award, and stereotypical campaigns with the Rusty Radiator Award. An international jury has nominated seven videos, and the winners are now elected through an internet poll.