Today is the annual GiveBIG event in Seattle, a massive online giving spree sponsored by the Seattle Foundation aimed at raising money for good causes and for fostering a broader “collective” identity and appreciation for this region’s many charitable and humanitarian endeavors.
“GiveBIG is an opportunity to focus on the collective work we are doing to build a healthy community,” said Mary Grace Roske, spokeswoman for the Seattle Foundation. “It’s a day to come together.”
It’s also a day that drives many people nuts due to all the competing demands for attention from the 1,400 non-profit organizations hoping to get you to donate during GiveBIG – thanks to the event’s promise to ‘stretch’ donations (not quite matching, but adding to donations, up to $25,000) and its random Golden Ticket award.
“I recently returned from a weeklong vacation to find my email inbox clogged with more than a dozen appeals from nonprofits pleading for donations on May 15. Feeling overwhelmed, I did what many people in my position might: I deleted everything,” wrote Joy Portella, in a guest column for the Seattle Times entitled Has Seattle Foundation’s GiveBIG campaign gotten too big?