The Lessons of Kony 2012
by Kentaro Toyama
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Joseph Kony, leader of the Lord's Resistance Army
For a couple of weeks, Kony 2012 stole the spotlight in international development. It dominated conversation, with some applauding its success as an awareness-raising campaign (e.g., Nicholas Kristof); some criticizing it for its oversimplified, condescending, self-gratifying portrayal of the issues (e.g., Teju Cole); and many grumbling along the lines of, “Who are these punks who managed to get so much attention and funding?”
Almost all of the commentary, whether positive or negative, discusses one of three issues:
- – Content of the video, its accuracy and the various subtexts of the video.
- – Intent of the non-profit that produced the movie.
- – Budgeting of donor money.
These are all important questions, but they miss the real issue that Kony 2012 raises — namely, how we as a society prioritize important issues in the age of Internet social media.
Prioritization is the essential question in a world of finite resources, and especially in times of economic distress. Yet, it’s also a question that the hyper-connected anarchy of the online world is horribly unsuited to answering. Continue reading →