The Bill & Melinda Gates Foundation is hosting a number of events today in anticipation of the opening of the philanthropy’s new public visitor center. Social media, and media in general, will play a big role in it.
If they use Twitter or Facebook to tell people about it, chances are the story will look like this:
That’s a Twitter Map (here’s a more readable but huge link) made by Marc Smith, a sociologist who studies online communities, founder of the Social Media Research Foundation and former chief of Microsoft Research’s community technologies group.
The map, he says, indicates a fairly insular and uncommunicative bunch of folks.
“It’s mostly just an echoing of the Gates Foundation,” said Smith. “There’s not a lot of response, or engagement. Basically, it looks like people preaching to the choir.”