Celebrities are often used as eye candy for charity campaigns and giant advocacy efforts.
Remarks from actress Angelina Jolie are released alongside comments from the UN on the number of Syrian refugees surpassing the 2 million mark this week. Mia Farrow vocally campaigned against China in the run up to the 2008 Olympics in response to their support of the brutal regime in Sudan.
George Clooney also made Sudan his point of focus, Ben Affleck has the DR Congo, Princess Diana campaigned to end landmines and Bono wants to end extreme poverty.
Using celebrities does have an impact, but not how you may have expected.
They do have a small impact on humanitarian events, but generally serve as amplification tools for existing organizations and campaigns. In some way, the Hollywood set use their celebrity to reach audience by putting their ability to represent an idea created by someone else to the public. It is a lot like acting in a film. Continue reading