Water 1st

Basics
0 Guest Op-Ed: Water projects everywhere, but little accountability

Having worked in the nonprofit field for over 20 years, I know that in order to raise funds there is a temptation to over-simplify problems and solutions. In today’s information-saturated world we have less than two seconds to make an impression on a potential donor who visits our website. That leaves little room for telling the whole story, which takes longer than two seconds and doesn’t always help us raise funds.