A Toronto-based women’s shelter imagines a world where tabloids about celebrities are replaced by magazines telling of the struggles faced by the poor. A new campaign by the Woodgreen Community Centre, a place that helps educate, train and find employment for women, shows some of the possibilities by reworking the cover for People Magazine.
The campaign asks, “What if we cared about those living in poverty as much as we care about celebrities?”
It seems that the campaign is resonating with people, reports Fast Company.
HT Fast Co Exist
