(Researchers) noted that the new diet of game shows, soap operas, and reality shows instantly became the villagers’ main source of information about the outside world—especially about India’s emerging urban ways of life… an eye-opener for millions of rural Indian women. They saw their urban sisters working outside the home, running businesses, controlling money, and—crucially—achieving these things by having fewer children. Here was TV showing women a world of possibilities beyond bearing and raising children—a world in which small families are the key to a better life.