There’s a global push to increase efforts against so-called noncommunicable diseases (NCD) like obesity, diabetes and heart disease – all of which are largely driven by poor dietary or lifestyle behaviors. The food and beverage industry has, since the beginning of this push against NCDs, pushed back against many efforts they see as singling out ‘fast food’ as bad food. So it is worth taking a closer look at how Mexico fares in its fight against fat.